Five Tips for Boosting Your Business: Wedding Planner Marketing
There are approximately 2 million U.S. weddings each year. According to Wedding Wire, nearly three out of every four couples hire a planner for their big day. The wedding industry is huge, which means that wedding planners face a lot of competition. How can you stand out and grow your wedding planning business? This is where wedding planner marketing comes into play.
This post will take you through how wedding planners can market their services to more couples. We provide examples of planners from the industry that stand out in marketing efforts.
Here are 5 marketing tips for wedding planners that you should know.
Know your audience.
Before you make any changes to marketing, identify or reevaluate who your target audience is. It is crucial to have a target audience and that your marketing efforts are directed at them. Example: Do you plan weddings for young couples all the time? You should ensure that your marketing materials are shared on the social media platforms used by young couples, such as Pinterest and Instagram. Are you a specialist in destination marriages? Establish relationships with vendors and venues in high-demand destinations rather than small towns or rural areas. This will vary from planner to another, and there is no single formula. However, it can make a big difference in the success of your marketing strategy.
Create compelling content and make your website more user-friendly
Your website is the foundation of everything. Your website is your central hub for all things business. This is where the first impressions are made. It’s where business is built. Your hard work is what matters. We don’t think so. SWEOR compiled these statistics.
- Users form opinions about your website in less than one second.
- If the layout or content is not appealing, 38 per cent of users will abandon a website.
- 75% of customers admit that they judge a company’s credibility based on its website design.
- Nearly 8 out of 10 consumers will stop engaging with content that isn’t displayed well on their devices.
- 60% of mobile users will not return to a site if they have difficulty accessing it on their phone. 40% will visit a competitor’s website instead.
Your website must be attractive and offer a great user experience. It also needs to have compelling content. Content can be defined as “something to be expressed through any medium, such as speech, writing, or other arts.” This includes infographics and promotional videos to email newsletters and social media surveys for wedding planners. It goes beyond that. It is one thing to create content. It’s one thing to create content. But, creating content that engages your audience is something else.
Mindy Weiss is a well-known wedding planner. Her website has a clean, well-designed layout that is easy to navigate. There are an “about” page and photo galleries. She also has a blog that features Weiss’s content.
Strong search engine optimization is essential for producing great content. Although you can have both, they will not go far. Your marketing strategy will be stronger when combined. These are some key ways to increase your SEO.
- Use targeted keywords that have been thoroughly researched. Keyword usage is a key factor in SEO. Chancey Charm’s Washington, DC-based planning team, is an example. Because they used that keyword as their target keyword, their website ranks first in Google’s search results. The page title and the two headlines appear exactly as the keyword. Variations of the term, such as “D.C. wedding planners”, are found in the text. To determine the right keyword phrase or keyword for your website, use tools such as Google Keyword Planner.
- Prioritize page-by-page optimization. Each page on your website serves a different purpose, whether it’s your homepage, blog, contact form or any other. Each page should be optimized to increase your chances of being discovered. You should ensure that every blog post has a target keyword. Also, make sure that the keyword is used in the page title and URL. Meta description and image alt tags are also included.
- Speed up your website/page. This is a crucial factor in both user experience as well as SEO. According to Google Research, bounce rates increase 32% for pages taking 1-3 seconds to load and 90% for pages that take between 1-5 seconds and 5 seconds. Simply put, if clients don’t wait for your website to load, you won’t be able to attract new clients.
Establish a strong social media presence.
Although social media may not drive as much traffic as organic search, it is still crucial to building a brand. This is especially true in the wedding industry. For example, take a look at Pinterest. According to the social media giant, 40 million people use the platform each year for wedding planning. What’s the chance?
These are some tips to boost your social networking game.
- Be sure to post often. Consistency is the key. You don’t have to post every day. But, you should also not go days without sharing any content. You need to find the right balance for your followers and ensure that you only share quality content.
- Use multiple platforms. The most important ones are Instagram, Pinterest and Twitter. YouTube and Tick offer a lot of value. Be careful not to eat more than you can chew. Start by creating a plan for each platform. Don’t. Do not have accounts you don’t have the time to manage. Inactivity can lead to poor user experience and possibly loss of future customers.
- Use hashtags. A post on Instagram with at least one hashtag receives 12.6% more engagement than one without. They are very useful, but you shouldn’t use them too often. Limit your search to a few appropriate options for each post.
- Interact with others and have them interact with you. High engagement is the number of comments, likes, and shares. Increasing the conversion rate is crucial. Person-to-person interactions on social media (e.g., a wedding planner responding to comments on a photograph) are a great way to build relationships and increase awareness.
- Mix it up! Your feed can quickly become boring if every tweet you post is just a repetition of a headline from a blog post. It’s important to keep your brand consistent and stick to the theme, but you also need to be unique. Showed that tweets with GIFs received 55% more engagement than those that did not. You can have fun with GIFs, but don’t forget to follow anyone who shares a GIF in every post. It’s all about balance.
- Include links. Potential clients need to be able to find out more about you and get in touch with you as quickly as possible. Include a link to your website on your social media profiles and relevant links in most of your posts.
Review and testimonials from Leverage
Reviews are a key factor when deciding on who to contact for their wedding. According to Wedding Wire, 88% of couples consider reviews “very important.” Couples are more inclined to book with vendors with both positive and negative reviews.
It can be difficult to ask a client for a review. According to a Bright Local Study, 85% of consumers are open to leaving reviews. Moreover, 60% of customers have left reviews about positive experiences, while 20% have left negative reviews.
Don’t be shy to share those glowing reviews. You can share testimonials and reviews on social media and feature them on your website.