Event Organizers

Here are the Best Post-Event Evaluation Question to Get The Answers That You Need

Admit it. You may have skipped several surveys from your inbox. You have had the chance to rate customer service, an online course or a sweater and then deleted the email.

However, when you need to send out post-event evaluation questionnaires to determine how the event went, the same pattern can become a major obstacle. It’s not impossible to overcome. Learn how to create a survey that guests respond to and 21 of the best questions for attendees after an event.

There are typically four types of survey questions:

  • Ratings by stars, numbers, and emojis
  • Yes/no
  • Open-ended
  • Drop-down

Here are some examples. Make sure you tailor your questions to the event. Keep your survey to 10 questions.

1. What is your likelihood of recommending this event to a friend? (from “not likely” up to “very likely”)

2. Are you satisfied with the event’s goals? (Yes/no with an open-ended “Why?” option

3. What made you decide to go to this event? (open-ended)

4. How did you find out about this event? (drop-down menu with possible answers such as Facebook, Instagram and Store Flyer)

5. Did you attend one of our events for the first time? (yes/no)

6. What satisfaction do you have with the number of [sessions and activities, bands]? (Ratings range from “very unhappy” to “very satisfied”)

7. What satisfaction do you have with the quality and quantity of [sessions, activities or bands]? (Ratings range from “very unhappy” to “very satisfied”)

8. Did the [sessions and activities, bands] suit your level of knowledge, interest, and musical taste? (yes/no)

9. What was your experience with the staff? (Ratings range from “very unfriendly” up to “very friendly.”

10. How organized was the event? (Ratings range from “extremely disorganized to “very well-organized”)

11. What level of satisfaction do you have with the event? (Ratings range from “very unhappy” to “very satisfied”)

12. Was there a highlight? (drop-down)

13. Which was your least favorite part of the event? (You can drop down and leave an open-ended question: “What didn’t you like about the event?”

14. Do you remember any sponsors? (Yes/no with open-ended “Please name all sponsors that you remember”)

15. What could have been done to improve the event? (open-ended)

16. Which was the biggest takeaway from this event? (open-ended)

17. What is your likelihood of meeting someone through a networking event? (Ratings range from “very unlikely” up to “very probable”)

18. Which component or activity positively affected networking the most? (open-ended)

19. Did you have a positive or negative experience with [the product] at the event? (Rating: From angry emoji faces to happy emoji faces)

20. What features were the most useful in the event app? (drop-down or open-ended).

21. Do you have any other suggestions or comments? (open-ended)

What is the purpose of creating the post-event survey

Do you care most about whether your music festival created the hip atmosphere you desired? How many people left the event excited to learn more about new products? Perhaps they took in specific information during training sessions.

Pro-tip Most surveys will align with the event goals and event value propositions you created with your client during the planning stages. After that has been agreed upon, you can begin to answer your event evaluation questions.

Who should be surveyed after an event?

Attendees, You already knew this. Your goal is to have attendees leave with a positive impression of your community gathering, fundraising client, or training event. If the event is regular, you want them to spread the word and return.

Volunteers– Don’t forget them! Volunteers can interact with attendees and hear them candidly talk amongst themselves. Volunteers might also receive logistical feedback, affecting their willingness to volunteer again.

Sponsors — If you’ve been fortunate enough to find sponsors, maintain those relationships. You can gain valuable feedback from sponsors about their experiences and let them know that you value their opinions. You can create a short survey for your sponsors. If you only have a few and anonymity is not an option, you can let your contacts know you will call them informally.

When should you survey guests at an event?

It is hard to beat the golden window of “immediately after the event”. Post-event Engagement guidelines recommend sending an email within 12 hours and 48 hours. The more detailed and enthusiastic feedback will be received, the sooner it is sent.

Surveying event guests:

You can give participants the chance to complete mini-evaluations at the end of each part of a multi-part seminar or professional seminar. You can also give them a chance to win a small prize, such as a gift certificate or voucher for a portion of restaurant food or beverage.

Create a push notification linking to an event app. The notification will be sent a few hours after the event ends.

Which survey tools should I use?

These days, there are many great survey tools. These are the top options:

Google Forms

  • The pros: Unlimited survey responses and surveys and the ability to embed surveys in emails. Exporting data from Google Forms to Google Sheets is simple and free. You don’t need to pay for the paid version. All functionality is available free of charge.
  • Cons: Provides less customization than other software.
  • Overall: It’s a great price. It is easy to use. You can customize the templates and collaborate more closely with other paid tools.

Survey Monkey

  • Pros You can embed your survey in an email or event app or allow people to take it through Facebook Messenger. Survey Monkey has almost 200 professionally-designed survey questions and templates. Forty are available for free. The free version displays your results in semi-customizable charts, while the paid versions allow high customization.
  • Cons. The free version is limited to 10 questions per question and 100 responses. Data export is available if you want to do your data mining.
  • The Free tier is a good way to try the tool. Paid tiers offer more advanced design options and collaboration with large teams. They are also great for users who love to dig into data.

Typeform

  • Comments: Surveys are beautiful and easy to use. You can embed surveys on your website or allow respondents to start the survey via email.
  • Cons: You give up some control. There are only 100 responses per month that are free.
  • Overall: Typeform might be the best choice for you or your client if aesthetics matter to them. Paid versions allow you to control data analysis and question logic.

 

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