How to create an event in a Facebook group that gets seen
An astounding 1.4 million people use Facebook groups each month. You need to be able to create events in Facebook groups and integrate them into your comprehensive social-media event strategy.
Facebook groups can increase communication and generate excitement for events, whether you are planning a mandatory software training session for busy professionals or a highly anticipated regional gaming convention. Below are some tips to help you get started. Bonus! We’ve also included top event planning Facebook groups that you can join to get tips and inspiration.
When is it appropriate to use Facebook groups for events
For large events with a passionate, existing community, Facebook groups can be a great fit. These include music festivals, niche conferences and Renaissance Faires. It’s much easier to get people involved in the group if they are already interested in the topic.
Facebook groups can be used for smaller events or less community-focused events. A smaller event might use the group to create stronger bonds between attendees. An industry conference can use a Facebook group to ask attendees why they are attending the event, get questions for speakers and gauge interest in workshops. To help personalize the event, people can weigh in to build excitement and connection.
Let’s look at some of the possible benefits and drawbacks of Facebook event groups.
Facebook Groups for Events:
Event planners can use groups to make it easy to connect with attendees and attendees before an event.
- Groups make your event content more visible. Posts from friends appear on a Facebook page’s “Posts From Visitors” tab. People have to click to see them. This requires an additional click and is not intuitive on mobile. Many people don’t click over.
Members’ news feeds will automatically display posts from groups. Facebook also uses notifications to notify members about popular group posts. Members who don’t respond to polls might receive a notification saying, “You may not have seen this post in TabletopGamingCon2020.” This gentle reminder encourages them to look at popular content, interact with their group, and give feedback.
- Get ‘Group Intelligences’ for groups that have more than 250 members. Find out which posts are the most popular and when your members are most active. A group of professionals aged 30 and over? It’s unnecessary to guess if they are active on Facebook after work or before dinner. These activity patterns can be viewed in Group Insights so that you can plan posts at the best times. Administrators and moderators can schedule group posts with ease using Facebook. After all, people depend on the group.
- Create a sense of engagement by using live broadcasts and stories. You can also use your Facebook group to show the pieces and board of a new tabletop game or a timelapse showing the setup for the biggest tabletop game in your area. This creates excitement and engagement around certain offerings at the event.
- Reduce confusion. Share important information in your Facebook groups. Make sure your guests are informed about where to park, what they should wear, and the food options. This information will be available via email or on the event website. However, repeating it can help your guests recall the details.
There are some drawbacks to using Facebook groups to organize events.
One drawback to setting up a Facebook event group is that they are not community spaces. Moderation and oversight are essential. For example, if you organize a Sheep and Wool Festival, you might allow people to vote for the type of technique classes they would like to see. You could also encourage people to start conversations and share their favorite suppliers. You need to create the content and then engage with those who respond.
Consider the time and return you can expect from your time invested in starting a group for an event. These are the key considerations.
- Is it possible to join the group by themselves (a public group), or must they request membership (a closed one)?
- Are posts required to be approved by the administration before they can be published?
- Who will supervise approval?
- Who will handle off-topic, spammy or angry posts if they don’t require approval?
While the benefits are often more than the drawbacks, it is important to remember that Facebook groups can be time-consuming and require attention.